Just like Richard Keys doesn't seem to remember a time before the Premier League, there are an increasing number of fans who don't remember a time BBB - or as I like to call it 'Before Brand Beckham'.
A time that seems so long ago in todays world where footballers are England's rock stars. BBB was a time when the most important thing was what they did on the pitch, not who they did in a nightclub's toilets. A time when as far as I was concerned; every footballers child was called Jack, John, Jane or Jill. A time when I cared about a footballers marriage and subsequent divorce as much as I cared about.... well, golf.